behind the blog / the curtis casa

It’s been a while but Behind the Blog is back! And who better to bring it back than the lovely Whitney Curtis of The Curtis Casa!? This sweet girl has some great things to say and share about blogging!

behind the blog / the curtis casa

So what’s your blog all about?
Short version: The Curtis Casa is a home, garden and lifestyle blog.
Long version: Part of what I love about blogging, is that it flows with your life. If you happen to be redesigning your bedroom or remodeling your kitchen, your blog reflects that and your readers can follow along and complete the journey with you! All the while, you’re allowed to experiment and grow your own style and sharing new projects!

When did you start blogging + what made you decide to go for it?
I started blogging in May 2010 to keep in touch with family and friends who were far away. I really started “going for it” and taking it seriously when I realized I was spending hours and hours in the evenings and on weekends documenting our projects and our life to share on the blog. I realized I wanted to be like the professionals I’d been reading for so long!

behind the blog / the curtis casa

Walk us through your typical day. How much time per day/week do you devote to your blog?
Well, my typical day has recently changed – significantly! I’m transitioning from quitting my 9-5 (in the non-profit/fundraising world) to blogging and freelancing. I was pretty unhappy at my old job so the fact that I get to stay at home, doing what I love is incredible! Right now I’m working on designating a schedule for projects, writing and social media. It’s all a mess right now!

How do you manage your time + stay organized?
Eek! I don’t! I’m trying really hard to start managing my blogging time better. I’m pretty organized – I have files for everything! – but the time easily slips away if I get distracted on Pinterest! ;)

How do you keep your imagination flowing + get past creative funks when they do sneak in?
I need to clear my head every once in a while when working on a project. Usually, if I get frustrated, it’s because I’m hungry! So I’ll break for snack time or take the dog for a walk and that usually clears my head.

behind the blog / the curtis casa

Do you have any quick + easy post ideas for those days when you’re short on time or inspiration?
I really love to show original content on my blog, photos of our house or diy projects I’m working on, so if time is short and I don’t have any projects I’m working on, I fall back on inspiration boards or style boards. I’m always ready to think up a fresh outfit!

What are a few business/blogging resources ( online or offline ) that have been beneficial for you?
The app and website TeuxDeux (by the brilliant Swiss Miss) basically saves my life every day.
I really loved the book Blog, Inc. by Joy Cho.
And I actually really enjoy HooteSuite for my social media managing and such.

behind the blog / the curtis casa

Do you consider your blog a business or just a creative outlet?
I’m right smack dab in the middle of this conundrum. My blog is definitely a business, I’m just trying to make it a full-time one.

How has blogging influenced your life + relationships?
Oh my goodness, I could probably write a book on this topic. Blogging has changed my life. Blogging has opened my eyes and allowed me to see the world in a different way. Blogging has opened my heart to some tender stories and some heartbreaking truths of my dear internet friends. Blogging has encouraged me to challenge myself, redefine my style and reconsider what I value in this life. How’s that for influence? :)

behind the blog / the curtis casa

How much of your life offline do you share on your blog? How does this effect your readers’ ability to connect with you?
This is a tricky question! I love getting personal with my readers, but building a business of a blog is also a professional thing. I had a funny realization about this recently – I had just posted about quitting my 9-5 and I had a business meeting a few days later. Of course they read my blog to prepare before our meeting, but I didn’t expect that they’d ask me about it in the meeting! I always try to be careful and professional, but sometimes the line between sharing personal stories with your readers and being professional is a bit blurry.

What has been the key to success for you as a blogger? Especially when you were new to the blog world.
I think you have to define what success is for you first – not for anyone else, but for you. I consider myself successful when I post a great blog post with original content and it inspires someone. When you’re new to the blog world it’s easy to get discouraged, but if you stay confident in yourself and your abilities, and don’t compare, you’ll feel successful – no matter how big or small you are.

Any further advice for fellow bloggers?
Fake it ’til you make it!

Thanks, Whitney!

  connect with whitney: blog / twitter / pinterest / facebook / instagram

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