behind the business: viva la thrifty ( + a giveaway! )

Hi Folks! I’m here with the second installment of our Behind the Business section here at CLC. Last time, we brought you a look at Claire Sommers Buck, a local metalsmith and jewelry crafter. This month I spoke to Malori from Viva La Thrifty, a brand new antique and vintage apparel store in the Riverside area of Jacksonville.

viva la thrifty giveaway

viva la thrifty giveaway

Name: Malori Rodriguez

Business: Viva La Thrifty, Inc

Hometown: Jacksonville, Florida

Neighborhood in Jax: Riverside (King Street District)

Favorite Artist: I couldn’t pick. I get inspiration from everyone.

Favorite Restaurant: I can’t stop eating shrimp tacos from Lola’s Burrito Joint.

Favorite Coffee Shop: Sweet Theory Baking Co.

What were you doing before you pursued your current job? Working at Mellow Mushroom in Atlanta.. Using every ounce of free time scouring Georgia for vintage goodies.

What inspired you to open a vintage shop? My grandparents sold antiques, so it’s always been a huge part of my life. It’s really about passion for me. Nothing makes me happier than hunting for vintage treasure all over the southeast. I enjoy both the hunt and the find, I never get bored doing it. Opening a vintage shop was the only way I could make a living doing what truly makes me happy. Plus, I love finding vintage treasures a new home, so they can be appreciated for generations.

viva la thrifty giveaway

What sets your store apart from the rest? I guess the best way to answer that question would be my unique taste. My boyfriend, Nate Futral, is my business partner, he helps in finding things that are aesthetically pleasing for men and I find the more female-oriented pieces. It’s hard to find a shop like ours where couples can shop together and find things they both like.

viva la thrifty giveaway

viva la thrifty giveaway

You deal with antiques and vintage finds on a daily basis (something that greatly excites the CLC girls!); but does the business side of things interrupt the fun sometimes? You have your good days and your bad days with any business. Some days I go on perpetual shopping spree and some days I spend hours filling out paperwork. I wouldn’t say one interrupts the other; it’s just what’s necessary to keep the shop’s doors open.

viva la thrifty giveaway

How do you juggle the whole work/life balance issue while running your own business? Running your own business, especially in the beginning stages is a 24/7 gig. I force myself to take at least one day a week off and catch up things around the house or go see a movie.

viva la thrifty giveaway

viva la thrifty giveaway

What is your favorite creative outlet? How do you “recharge”? I love going to the library and reading vintage and antique books. It’s quiet in there and it allows me to concentrate. Plus drinking a glass of wine and reading new posts by my favorite vintage bloggers is a great outlet.

 What is your favorite item at your store right now? My favorite piece is definitely this gorgeous 1960’s credenza we have right now. It’s so hard for me not to take it home.

viva la thrifty giveaway

viva la thrifty giveaway

 Do you have any advice for people like yourself who want to pursue their creative desires as a profession? It takes a lot of passion. You are going to have many sleepless nights, early mornings and you often have to take your work home with you. Plus, if it’s your own creative business, you often have to sacrifice your personal profits for the betterment of your business. But it’s a small price to pay to spend every day doing what you love.

Well put, Malori!

viva la thrifty giveaway

To celebrate their opening, Malori and Nate were happy to do a giveaway with us! Check out this precious dining set that Malori styled for one lucky winner! {could be YOU!} The sets consists of six owl & flower patterned place mats, a milk ware vase and the sweetest little serving dish. Perfect for your next dinner party! {be sure to invite us!}

viva la thrifty giveaway

viva la thrifty giveaway

viva la thrifty giveaway

Please comment and/or share on twitter ( + leave a comment for each ) before Tuesday, February 12th at 12:00 a.m. EST to enter to win. We love stories, so tell us about your favorite vintage item in your home! The winner will be announced February 13th. Consider it an early Valentine’s gift!

If you are in Jacksonville this Saturday you should stop by Viva La Thrifty because they will be open late from 7:30-9:00pm for Ella Meets Vintage, a combined event featuring the modern women’s clothing and accessories of Ella Lane in the setting of the amazing vintage finds of Viva La Thrifty. For more information, check out their facebook event page.

Viva La Thrifty

1510 King Street
Jacksonville, FL 32205
904.379.4527
Thursday – Saturday: 11am-7pm
Sunday: 12-6pm

till next time – taylor