If you follow me on instagram, you may have seen a few behind the scenes shots of the redesign process I’m going through for Create Like Crazy. Well, I’m done with the tiny sneak peeks. The curtain is coming off and it’s time to take you behind the scenes!

Over the next week or two, I’ll be revealing what has been going on over here! If you’ve never gone through the process of working with a designer to brand your business, hopefully this will give you a good taste of what it’s like!

I tried my best to treat myself like a client through the entire process, reevaluating every aspect of my brand – far beyond the logo. This process started with nailing down the characteristics of my ideal client. From there, I could pick apart my process and look at it from my client’s perspective. After deciding what I could add to my client’s experience + how I could streamline my process, I was ready to beginning gathering visual inspiration for the moodboard.

Most of the images can be found on this Pinterest board.

So there you have it: the first stage of the redesign! Next week I’ll share the process of designing the new logo!

Have a fantastic weekend, friends. :)

Side note:  Get on the email list for the CLC insider if you haven’t already! I’ll be sharing a bit from the logo design in today’s newsletter, along with the usual recap of the week here at CLC and around the web. 

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design elements by CREATE LIKE CRAZY design studio