I’m ready to share more behind the scenes of the redesign today! It’s probably way too early to reveal this much but hey, I’m excited! :)
Today I’m not only revealing the process that went into designing the new logo; I’m actually going to show it to you! I told you it was time to take off the curtain! So make sure you click through to see the entire post – the final product is at the end.
Okay, here we go. The process started like any other: with a LOT of sketching.
Since I was working on my redesign when I had a free second from client work, it was a very slow process. But that ended up being a wonderful thing. Designing your own brand can be extremely difficult so it was helpful for me to take long breaks away from the project and come back to it with fresh eyes.
Once I had a design that was close to what I wanted, I decided to do some sketching on my dry erase board – taking pictures the whole time so I could erase without worrying that I’d lose anything.
I then decided to try using my Wacom tablet which helped me figure out what I needed to change in the design, but still didn’t give me exactly what I was looking for.
I knew I wanted thick typography so the logo would work well over images. So, I gathered a collection of examples and went back to sketching with paper and pencil. This time, it only took one try!
I took a picture of the sketch and dropped it into Illustrator. From there I carefully outlined the shapes and polished it up!
After I was happy with the script on “create” I played around with the rest of the logo, trying out different fonts and creating a few of my own.
A font I recently purchased, Trend, ended up being a perfect fit. ( + it was crazy cheap!! ) It has a sans serif as well as a serif with 21 total fonts in the family. Killa!
I’m in love. AND I love the way it looks over an image.
So, what do you think!?
design elements by CREATE LIKE CRAZY design studio