behind the scenes of the clc redesign / the logo
I’m ready to share more behind the scenes of the redesign today! It’s probably way too early to reveal this much but hey, I’m excited! :)
Today I’m not only revealing the process that went into designing the new logo; I’m actually going to show it to you! I told you it was time to take off the curtain! So make sure you click through to see the entire post – the final product is at the end.
Okay, here we go. The process started like any other: with a LOT of sketching.
Since I was working on my redesign when I had a free second from client work, it was a very slow process. But that ended up being a wonderful thing. Designing your own brand can be extremely difficult so it was helpful for me to take long breaks away from the project and come back to it with fresh eyes.
Once I had a design that was close to what I wanted, I decided to do some sketching on my dry erase board – taking pictures the whole time so I could erase without worrying that I’d lose anything.
I then decided to try using my Wacom tablet which helped me figure out what I needed to change in the design, but still didn’t give me exactly what I was looking for.
I knew I wanted thick typography so the logo would work well over images. So, I gathered a collection of examples and went back to sketching with paper and pencil. This time, it only took one try!
I took a picture of the sketch and dropped it into Illustrator. From there I carefully outlined the shapes and polished it up!
After I was happy with the script on “create” I played around with the rest of the logo, trying out different fonts and creating a few of my own.
A font I recently purchased, Trend, ended up being a perfect fit. ( + it was crazy cheap!! ) It has a sans serif as well as a serif with 21 total fonts in the family. Killa!
I’m in love. AND I love the way it looks over an image.
So, what do you think!?
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► check out more of the redesign process
design elements by CREATE LIKE CRAZY design studio
Love it.
Really fun! Thanks for the inside scoop. It’s great to see how people work behind the scenes.
yay! good to hear! :)
It’s so wonderful to see the whole process unfold, and I love the mix of the hand-lettering and the font. It looks amazing :)
thanks so much amy!
Jordan, it looks awesome! Love that you showed the process too. Couldn’t agree more about taking time away and coming back with fresh eyes…hugely important. Congrats! :)
thank you so much! that really means a lot. i was definitely nervous about showing the process! ha :)
Fabulous! Great work Jordan! I love that you shared your process :)
thanks girl!!
Designing for your own blog/brand/person can be soooo hard! But I love the exploration. PS I also love trend :)
right!? it’s taking me a ridic long time. haha
Awesome! I love it!
thank you! :)
I just discovered CLC and love the content and layout of your site. I’m a fellow Jacksonville artist/crafter/vintage-enthusiast and was so happy to come across a great local blog. Today’s post was especially fun to read since I too am in the middle of redesigning my Old Skool Junk logo for the new year. I’m OBSESSED with packaging, design, and making sure the new logo is versatile enough for all my needs. Great job with your redesign, it’s clean, simple and lovely!
oh my gosh, hi!! so great to meet you! i get crazy excited when i meet local creatives. thank you so much for saying hello + for the compliments! :)
I’m so excited!
deeeee! :)
I love watching people’s design process. The hand lettering looks incredible!
yay! thank you so much! :)
Love the new logo! Can’t wait to see how that style reflects on the rest of your blog!
thanks kory! :)
You nailed it!! Love the logo and love seeing the process! woo!
woo wooooooo! thanks girl :)
Great logo looks great! Nice to see the process behind. :)
Gorgeous! I too love the way it looks over an image!
Loooooove it! It really does look great over images. I’m so excited to see the big branding reveal!
Love the finished outcome and so interesting to see what went into the design process as well! Inspirational stuff (as always)
x Elena @ Randomly Happy
Love it Jordan!
Love, love, love. And it’s so awesome that you showed the whole process. Can’t wait to see the rest unfold!
this is just beyond amazing. I love the logo.
I truly aspire to be that creative one day.
I love it! Thanks for sharing the process with us!
Love the new logo! And it’s great to learn about your process, too. It’s always helpful to learn how other people think through design problems. Thanks for sharing, looking forward to the rest!
Beautiful!!! You are such a TRUE talent!
Absolutely LOVE! Thanks so much for sharing the process with us! I think I may share my logo redesign on my blog!
Perfection. I love it.
I love it Jordan! So awesome to see its evolution! And such a helpful post, because I’m currently working on a new logo myself and have been sketching ideas for the last few months. Thanks for sharing your process. Love the logo–and how beautiful it looks over photos! :)
Love it! And I love seeing the process! It makes me wish I knew how to do all of that!
Absolutely loving it. Your incredible!
awe thanks, friend :)
I really enjoy you sharing your design process. I would say it is similar to mine, although I’ve never rocked out a wipe board before. :)
haha yeah that was the first time i tried that! it was helpful! :)
YAY! So fun! And so great to see the process of how you created it. I really like your whiteboard idea – great way to sketch green (if you know what I mean)!
hahaha :) love it
It looks fantastic! Great work!
thanks callie!! :)
I’m trying to redesign my own blog, which is difficult for the same reasons you had (time limited by clients and wanting it to be PERFECT). It’s nice to see your process. Gives me the kick in the butt I needed!
you got it girl! :)