Tag Archives: blogging

it’s time to take a step back

Dear friends, today’s post is going to get real.

As you know, last week I took a break from blogging while I was sick. In between the ridiculous amounts of sleeping as I tried to kick the nastiness, I did a lot of thinking and reading – the main topic seemed to be time management. This is something that has been on my mind a lot lately and last week I was finally honest with myself about how I spend my time.

it's time to take a step back from blogging

I’d say over 50% of my “work” time is spent blogging. While most of my design clients find me through the blog, I don’t make any money from the blog itself. Something needs to change. I’ve decided to slow down my posting schedule, at least for now. Here are a few reasons I’ve made this decision:

  1. I’m done with the fluff. If we’re being honest, I think we’re all done with it. We want high quality, original content. Everything else could be considered a waste of time. Because I value your time as well as mine, I’m only going to spend time preparing posts that are worth your time to read. 
  2. My business has been put on the back burner for too long. I constantly feel the need to update contracts, polish my process and create products for the shop and these are the “to do’s” that get pushed back day after day. I want to offer the best service possible so I’m going to have to devote more time to making that happen.
  3. I need to make time to let life happen. Let’s be real… if all I do is blog, my posts are going to be incredibly boring because I’ll have nothing to talk about! Speaking of that… want to know a secret? We’re moving soon! Just to a different area of Jacksonville but we’re hoping to buy a house so it is super exciting.

So, in order to create time for finding a house, moving, taking on more design jobs, bettering my business and making big changes in my business ( more on that later ), I am only going to commit to posting twice a week instead of everyday for a while. Of course, if inspiration strikes, I’ll post more than that!

Thanks for being awesome!

I’d love to hear your thoughts. How often do you post? Why do we put pressure on ourselves to post everyday, anyway?

new in the shop: customizable blog post templates

Happy Monday! Here’s something exciting to start off your week: new products in the CLC resource shop!

just drag and drop! fully customizable blog post templates

There are three sets of blog post templates for you to pick from. Choose the one that best fits your site’s aesthetic and use them to speed up your blogging process and create a unified look without spending a ridiculous amount of time laying out images for each post!

just drag and drop! fully customizable blog post templates

Inside the Photoshop file, just drop your image on top of the shape you want it to fit into and it will crop to that shape! Super easy.

ANGULAR: fully customizable blog post templatesPlease feel free to come to me with any questions you have about using the templates!

If you use them on your blog, send me the link! I’d love to see. :)

►  Grab the templates for your blog!


photography + blogging your way

Capturing images is the heartbeat of my photography business, but it requires so much more than taking photos. From the research I have done, the average photographer only spends 12% of their time photographing. The rest is devoted to editing, book keeping, taxes, banking, insurance  advertising, clients, emailing, social media, networking, equipment upkeep, meetings, album designs… and the list goes on! During any work day it seems as though everyone sets something on the back burner. For me, it has normally been blogging!

photography and blogging your way

As a photographer I capture stories. I tell stories through images. Therefore when it comes to blogging my words get jumbled, my thoughts get lost in daydreams and before I know it, I’m staring at images I love yet there are still no words on my page. After a few minutes of the war between typing and erasing I normally come up with something.  A few days ago my blogging world was changed when I realized something: I put too much stress on myself to write something perfect when really I need to post the images and let them tell the story. If I’m inspired with words I will write, if not, my images will tell the story.

Images without words can be so powerful. Words tell us how to read the story behind the image. I believe the beauty behind an image is being able to imagine the story however you wish. You are the reader, I am the photographer.

Therefore, whether you blog with words or with images, blog. Every story is written and read differently. Just remember, YOU are the artist!

- Sarah

newsletters + changing up the CLC insider email list

We’re gonna keep it real today with an honest talk about newsletters.

Most of them are completely annoying and impossible to unsubscribe from. BUT some of them are really great! And only the really great email newsletters get flagged to read later ( or even better read right then ) instead of being sent directly to the trash or spam folder. So what makes email newsletters worth subscribing to? Let’s find out!

small business email newsletters for blogging and creatives

A few email newsletters worth subscribing to:
Continue Reading →

resource shop / editorial content calendar

Hey friends! Ready for more free stuff? ;)

I’ve finally nailed down a design for an editorial calendar for blogging that I love so of course I’m going to share it with you! It’s the newest item in the CLC resource shop; you can grab it there for free. In this post I’m going to share a few tips on editorial calendars and how I use mine.

free printable editorial calendar for bloggers create like crazy resource shop

The layout is very open for easy customization since every blog is different. I’ll show you how I use mine but feel free to use it in whatever way works best for you.

Continue Reading →

behind the blog / the curtis casa

It’s been a while but Behind the Blog is back! And who better to bring it back than the lovely Whitney Curtis of The Curtis Casa!? This sweet girl has some great things to say and share about blogging!

behind the blog / the curtis casa

So what’s your blog all about?
Short version: The Curtis Casa is a home, garden and lifestyle blog.
Long version: Part of what I love about blogging, is that it flows with your life. If you happen to be redesigning your bedroom or remodeling your kitchen, your blog reflects that and your readers can follow along and complete the journey with you! All the while, you’re allowed to experiment and grow your own style and sharing new projects!

When did you start blogging + what made you decide to go for it?
I started blogging in May 2010 to keep in touch with family and friends who were far away. I really started “going for it” and taking it seriously when I realized I was spending hours and hours in the evenings and on weekends documenting our projects and our life to share on the blog. I realized I wanted to be like the professionals I’d been reading for so long!

behind the blog / the curtis casa

Walk us through your typical day. How much time per day/week do you devote to your blog?
Well, my typical day has recently changed – significantly! I’m transitioning from quitting my 9-5 (in the non-profit/fundraising world) to blogging and freelancing. I was pretty unhappy at my old job so the fact that I get to stay at home, doing what I love is incredible! Right now I’m working on designating a schedule for projects, writing and social media. It’s all a mess right now!

How do you manage your time + stay organized?
Eek! I don’t! I’m trying really hard to start managing my blogging time better. I’m pretty organized – I have files for everything! – but the time easily slips away if I get distracted on Pinterest! ;)

How do you keep your imagination flowing + get past creative funks when they do sneak in?
I need to clear my head every once in a while when working on a project. Usually, if I get frustrated, it’s because I’m hungry! So I’ll break for snack time or take the dog for a walk and that usually clears my head.

behind the blog / the curtis casa

Do you have any quick + easy post ideas for those days when you’re short on time or inspiration?
I really love to show original content on my blog, photos of our house or diy projects I’m working on, so if time is short and I don’t have any projects I’m working on, I fall back on inspiration boards or style boards. I’m always ready to think up a fresh outfit!

What are a few business/blogging resources ( online or offline ) that have been beneficial for you?
The app and website TeuxDeux (by the brilliant Swiss Miss) basically saves my life every day.
I really loved the book Blog, Inc. by Joy Cho.
And I actually really enjoy HooteSuite for my social media managing and such.

behind the blog / the curtis casa

Do you consider your blog a business or just a creative outlet?
I’m right smack dab in the middle of this conundrum. My blog is definitely a business, I’m just trying to make it a full-time one.

How has blogging influenced your life + relationships?
Oh my goodness, I could probably write a book on this topic. Blogging has changed my life. Blogging has opened my eyes and allowed me to see the world in a different way. Blogging has opened my heart to some tender stories and some heartbreaking truths of my dear internet friends. Blogging has encouraged me to challenge myself, redefine my style and reconsider what I value in this life. How’s that for influence? :)

behind the blog / the curtis casa

How much of your life offline do you share on your blog? How does this effect your readers’ ability to connect with you?
This is a tricky question! I love getting personal with my readers, but building a business of a blog is also a professional thing. I had a funny realization about this recently – I had just posted about quitting my 9-5 and I had a business meeting a few days later. Of course they read my blog to prepare before our meeting, but I didn’t expect that they’d ask me about it in the meeting! I always try to be careful and professional, but sometimes the line between sharing personal stories with your readers and being professional is a bit blurry.

What has been the key to success for you as a blogger? Especially when you were new to the blog world.
I think you have to define what success is for you first – not for anyone else, but for you. I consider myself successful when I post a great blog post with original content and it inspires someone. When you’re new to the blog world it’s easy to get discouraged, but if you stay confident in yourself and your abilities, and don’t compare, you’ll feel successful – no matter how big or small you are.

Any further advice for fellow bloggers?
Fake it ’til you make it!

Thanks, Whitney!

  connect with whitney: blog / twitter / pinterest / facebook / instagram

  read more behind the blog posts