Tag Archives: moodboard

design process: inspiration moodboards

Hey friends! I’m busy with design projects, emailing and client meetings today but I wanted to give you a look at one of my current projects – I just love it!

I’ve spent a lot of time refining my process recently and one of the things that needed a small change was the inspiration moodboard portion. As creatives, it’s easy to become overwhelmed when jumping on Pinterest for inspiration. If you’re like me, it’s hard to edit down a specific look because I just love so much! So, I decided to make searching for images part of the Branding Workbook that I send to my clients to get their project started. In the Workbook, there are specific categories that they need to find images for. A few categories being typography, color and texture. I ask them to go out with their camera or flip through a magazine to find these images. This way, they are looking for something specific as they search for visual representations of their brand and not becoming completely overwhelmed by all of the options.

This client  decided to stick to magazine clippings to collect images. After she gave them to me and we discussed them along with her completed Branding Workbook, I was able to narrow them down to the images you see on her inspiration moodboard.

design process: inspiration moodboardI just love the rich, bold color and typography she chose. We’ll be revealing more of her updated brand very soon! :)

Side note: I still love creating moodboards via Pinterest and I don’t think that is a bad way to go about finding inspiration. This is just what works best for my clients at this point!

I’d love to know what works best for you! Where to you go to collect visual inspiration?